If you've ever tried to match your boots with your vest, or your handbag with your dress, you've touched on the concept of theming. You might be surprised to know that the same concept applies to your own website.
Backlink theming is a method of improving your search engine presence and rank by developing a specified manner with which all links going to your site carry a similar style for their appropriate pages. To give you an idea, let's use the handbag concept from above.
Your fictional site (iwanthandbags.com) has 500 return links (links from other sites to your own).
- 10% of those links have your URL only without any associated text
- 10% have images or banners only without any text
(and for brevity)
- 80% have textual links
Most of these links can be managed if you contact the linking party and request the link information be changed. Some linking sites will no doubt be stubborn on the subject, but a friendly request certainly doesn't hurt anything. Let's however, concentrate on the textual links.
When viewing your textual links, let's imagine we are seeing 3 kinds (likely that they will all be slightly differing and possibly even severely outdated..but this is just an example).
- First example "carries purses, wallets and carryalls for every member of your family"
- Second example "carries all sorts of leather goods and associated travel accessories"
- Third example "hand bags and other stuff"
The problems here are two-fold. None of the link text is very focused and those that mention your products are probably wrong. If you are trying to achieve ranking for keywords such as "handbags, custom purse, carry on, fanny pack..etc" then your keywords need to be within the text of the linking site. Of course if they are linking to an internal page such as wallets, then the link text should not only reflect your overall site, but specifically mention your product displayed on the internal page.
So to round out this example, your main page link backs may want to read somewhat like this: " iwanthandbags.com carries handbags, fanny packs, wallets, purses and luggage for all your travel needs". This allows the search engines to see your url, your products, your keywords and your name over and over again relating to your specific business needs. This theming will trickle down to your overall ranking for those chosen keywords used in your linkback routine.
Linkback theming can be an arduous journey, but its well worth the sweat equity or cost when done right.
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