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Performing Arts Society
The Performing Arts Society came to us with a need for a new look for their upcoming concert season. We provided a friendly and professional design concept that met their needs. You can visit them here.

BING takes over
Yahoo announced that Bing would take over it's organic search in August / September 2010. This alliance should net 30%+/- of search engine traffic. Read the full story.

New SEO Articles
Cappymoo has just published 2 new articles. SEO Backlink Theming and Understanding Keyword Phrases.

Search Engine Optimization (SEO), Auditing and Management

SEO Audit:

An SEO audit is a audit of your website to figure out what your doing right, and what your doing wrong. Simple things can make a great difference both in your placement and our conversions. Code blocks which hinder spidering are often at the root of many problems, but they are not necessarily the greatest problem a website can face. Improper keywords, poor meta, challenged title and probably the largest issue 'copy' can also adversely affect your results. Cappymoo Media helps you to sort this out by producing a quality and informative report about where you are, where you should be, and how you can utilize your metrics to improve your conversions. SEO Audits generally involve building a baseline which will be used for comparison in your quarterly reviews.

Search Engine Optimization (SEO)

Optimization is application of items outlined in the SEO Audit. We delve into the code within your site and apply proper keywords, title tags, code fixes and meta tags. All these serve to improve the ability of your clients to find you when using search engines. Submission to search engines do play a role, but a very small one overall. The main search engines all spider your site automatically. We help them to be able to read you site and index it appropriately. In our efforts you will often see implementations such as addition of key information outside of imagery and Flash, as well as suggestions of completely re-written copy, or addition of new. Optimization is simply establishing a readable site without errors while utilizing proper mechanisms to improve the overall conversions of site visitors. It is not uncommon for this stage not to occur immediately. If you plan on using our management service, Cappymoo would install analytics software on your site to establish a baseline during the first month prior to performing SEO so that the management aspects have a comparator.

Management:

SEO Management is that piece of the puzzle that exists only when you've completed the 2 steps above. By subscribing to our management principles, you receive a quarterly update on where your site was, where it is, and the avenues for further improvement. Each review differs from client to client depending on their specific needs. Generally speaking we focus our efforts on improvement of conversion and overall metric performance indicators. We establish positive goals so that our clients know what they should do next to continue or maintain their efforts. During this phase we will address your Social Media phase to capitalize on your target audience and promote your link-worthy content, as well as blog posts or articles brainstormed and written by our copy team (if authorized in contract). Finally, we take time out to answer your SEO questions and promote your understanding of the business. Remember that SEO is not a one time item. It requires ongoing maintenance and attention to thrive.

Our quartlerly reports typically contain the following ingredients:

1) Introduction (expectations of what you should see outlined within report)
2) Current positioning for keywords (Annotated Chart)
3) Keyword positioning over time (Annotated Chart) & positioning of your target competitors
4) Recommendations
5) History of past recommendations and the result of the changes
6) Backlink strategy
7) Traffic and conversions

We can take your site and optimize and repair problems to give your company a more searchable website presence allowing ease of use. We can enhance your investment with monthly page specific SEO optimized keywords and submission to major search engines.

We can provide an initial SEO audit package to include: