Marketing your Alaska based company locally and globally.
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SEO (Search Engine Optimization) consulting
Whether your competing with the likes of Amazon or just your neighbor, we know your concerned about online placement in search engines as well as the ROI of your SEO investments. Cappymoo has made it our mission to help untangle the SEO confusion and put power back into the hands of those businesses who need it. We believe that educating our neighbors on the do's and don'ts associated with SEO is at the forefront of how we can improve our local economy. To that end, Cappymoo's SEO efforts have become such a large portion of what our clients have requested that we have dedicated an entire section and various articles. If your looking for a company to help you through your "natural" SEO woes, please visit our Search Engine Optimization page.
Pay-Per-Click Marketing
PPC (Pay Per Click) or SEM (Search Engine Marketing) is a method in which you pay for textual ads for your business that appear in the sponsored links section of search engines. The cost of this mechanism varies greatly and is based on your business, keywords, and which search engines you want them to appear in. PPC Marketing is best used in conjunction with SEO management in order to optimize the traffic and managed results. You can specifically request your PPC ad to appear at a certain time of the day or a specific local to ensure you are targeting the audience most likely to benefit from your services. Although PPC Marketing is heralded for it's instant boost of search engine traffic, it's not something we suggest here at Cappymoo Media. We find that most SEO problems can be solved without having to resort to paying for ads on search engines, and therefore only suggest it's use as a small part of your overall SEO management. While users of PPC Marketing can see a significant traffic and sales in a short period, remember that these links are not true link-backs and therefore retire once the cycle is complete. It's a bit like putting a bandage on a wound that requires stitches.
If you have a global business and would like to reach out to a larger market, there are PPC Marketing methods that can help you get that added edge, while not focusing on a heavy global SEO effort. And although we offer this service, we truly believe this is the primary place where PPC Marketing should be used. There are of course exceptions to every rule, and we'd be happy to discuss this option with your company.
Email Marketing
Email marketing is not spam. It is a focused marketing method with opt out options that is compliant with Can-Spam. It is a method of keeping your clients informed by giving them access to your newsletter or latest business offers.
Email marketing benefits include building customer and brand loyalty, increasing repeat sales, more traffic drivin to your site or location and methods to track the impact of your mailings. Combined with the proper design of your email, this can greatly improve your overall bottom line.
Cappymoo Media believes that you should have every option available to you when it comes to a successful presence. Call us today and we will design a marketing campaign that works for you!
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